Europe’s Cambridge Marketing College Now Awarding Diplomas in Mobile Marketing
Mobile marketing has officially become a major player in the world of higher education. With the mobile channel now inextricably…
Best Practices
Read More
Mobile Marketing Association Plans Workshop Based on Mobile Marketing Fundamentals
Attention mobile marketers in Chicago. The Mobile Marketing Association (MMA) is coming to town. This week, the MMA announced that…
Groupon Updates Mobile Sharing & Privacy Guidelines, Now Collecting More Personal Info
Group-buying powerhouse Groupon sent an email to users over the weekend outlining changes to its terms of use and privacy…
Open Letter To The Mobile Marketing Association
The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing software Tatango. At Tatango we use…
Mobile Marketing Association Publishes ‘Brand Marketer’s Guide to the Mobile Web and Mobile Apps’
On Tuesday, The Mobile Marketing Association (MMA) published a read marketers everywhere will want to put on their readings glasses…
SMS Spam Becoming Major Mobile Headache with No Recourse for Consumers
According to the startling findings of a recent and thoroughly eye-opening Direct Marketing Association survey, 43% or respondents have received…
GroupM Moves to Adopt Mobile Privacy Guidelines for Mobile Marketing Campaigns
GroupM is making waves in mobile marketing this week by effectively becoming the first agency to adopt comprehensive mobile privacy…
Mobile Marketing Association to Establish Best Practices for Mobile Analytics with New Committee
The Mobile Marketing Association (MMA) has announced the formation of a new mobile analytics committee, the goal of which is…
Who’s Killing SMS Marketing?
The following is the first in a new weekly guest series by Derek Johnson, Founder & CEO of Tatango. Recently…
SMS Provider Tatango Launches Version 3.0
Text Message service provider Tatango has launched version 3.0 of its service and Website, placing more emphasis on small to…