MMA Unveils Final Privacy Policy Guidelines for Mobile Apps
On Wednesday, The Mobile Marketing Association (MMA) raised the curtain on its finalized MMA Mobile Application Privacy Policy, which is…
Best Practices
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Cellit Publishes Insightful Best Practices in QSR Mobile Marketing Programs
On Tuesday, the folks at Cellit – a well-known provider of mobile customer relationship management (CRM) systems – published the…
Mobile Marketing Association Publishes ‘Mobile Barcodes: an Overview for Marketers’ White Paper
Hoping to help marketers unlock the potential of marketing with mobile barcodes, the Mobile Marketing Association (MMA) on Thursday published…
3Seventy Debuts New “MobileMinute” Video Series – Watch it Weekly Here on MMW
3Seventy, a leader in mobile marketing and mobile CRM engagement solutions, has launched a new weekly video series aimed at…
EZ Texting CEO Fires Back at CTIA Over its SMS Short Code Auditing
On Friday we told you about a new initiative by CTIA to audit all SMS short codes for regulation compliance….
MMA Drafts Privacy Policy Guidelines for Mobile Apps, Now Open to Public Comment
The Mobile Marketing Association (MMA) today announced new privacy policy guidelines aimed at governing mobile applications, which are now open…
[Petition] Stand Up Against CTIA for Unfair Practices Related to SMS Short Code Auditing
CTIA is now enforcing new compliance audits on SMS short codes, and SMS and mobile content providers are fighting back…
CTIA Now Enforcing Unfair & Unreasonable SMS Short Code Audits, Threatens SMS Providers
We’ve seen many unfair and unreasonable initiatives targeted at SMS messaging, with previous per-message rate hikes being a prime example,…
MMA Issues Whitepaper on Mobile Location Based Services Marketing
The Mobile Marketing Association (MMA) has published a new whitepaper on location based services marketing. The whitepaper underscores the MMA’s…
Mobile Opt-in Retention – Rules of Engagement
The following is a guest post by Paul Faherty, Managing Partner at Text2VIP, an Atlantic City based Text Message Marketing…