Sen. Al Franken Calls For Mandatory Privacy Policies From All iOS & Android Apps
There’s been a lot of attention paid to mobile privacy recently, especially following the accusation that iOS apps are tracking…
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How To Get Mobile Numbers For Bulk SMS Marketing
The following is a guest post from Gary Bury, Managing Director at Mediaburst Limited — A UK based mobile marketing provider. The…
Mobile Marketing Association Announces May 25th Webinar on the Effectiveness of Mobile Couponing
The Mobile Marketing Association (MMA) announced on Tuesday that it will sponsor a webinar later this month “on mobile commerce…
Mobile Marketing Association Publishes Latest Issue of International Journal of Mobile Marketing
This week the Mobile Marketing Association (MMA) released the Winter 2010 issue (Vol. 5. No. 2) of the International Journal…
Twitter Slapped With Class Action Lawsuit Over Confirmatory SMS Messages
In a somewhat ridiculous lawsuit recently filed against Twitter, two California residents claim Twitter violated the TCPA and privacy guidelines…
Jiffy Lube Caught Spamming Customers With Text Messages
It’s been reported that Jiffy Lube has been caught sending text messages to customers who hadn’t opted-in to receive advertising….
MMA Publishes Updated Best Practices & Guidelines For Mobile Coupons & Rebates
The Mobile Marketing Association (MMA) today published updated best practices and guidelines related to mobile coupons and so-called “mobile price…
Pandora Accused Of Collecting “Mass Quantities” Of Personal Data Via Mobile Apps
Popular mobile music-streaming service Pandora has been accused of sending “mass quantities” of personal data from its mobile applications for…
Mobile Marketing Association Plans Three Singapore-Based Workshops
On Friday, The Mobile Marketing Association announced that it will hold three mobile marketing workshops at the Grand Hyatt Singapore…
MMA Unveils New Version of US Consumer Best Practices for Cross-Carrier Mobile Content Services
On Tuesday, the Mobile Marketing Association (MMA) rolled out the newest version of its US Consumer Best Practices (CBP) Guidelines…