FTC Files First Large-Scale SMS Spam Case
In the first large-scale filing of its kind, the FTC is suing an alleged spammer accused of sending millions of…
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Mobile Marketing Association Publishes Expanded Mobile Ad Guidelines
On Tuesday, the Mobile Marketing Association (MMA) published the fifth edition of its “Mobile Advertising Guidelines.” The guidelines – which…
MMA Launches Interactive Voice Response (IVR) Committee
The Mobile Marketing Association has has announced the formation of the MMA Interactive Voice Response (IVR) Committee. The announcement came…
MMA Publishes Best Practices, Guidelines For Mobile Coupons & “Mobile Price Promotions”
The Mobile Marketing Association (MMA) has been busy lately. Just yesterday it announced a timely new initiative aimed at mobile…
Mobile Marketing Association Takes Aim At Mobile Privacy Guidelines With New Initiative
The Mobile Marketing Association (MMA) today announced a new initiative focused on the development of a “comprehensive set of mobile…
EZ Texting Responds To T-Mobile Statement Over SMS Lawsuit
Earlier today, we covered T-Mobile’s long-overdue response to EZ Texting’s lawsuit filed last Friday over the blockage of SMS messages…
Mobile-Market Your Way To Vast Piles Of Treasure
Ahoy Mateys! It’s been a long time since I, Captain Thumb, spoke o’ usin’ mobile technology t’ expand your treaaye…
Mobile Marketing Association (MMA) “Repositions” To Better Serve The Industry
The Mobile Marketing Association (MMA) announced recently that its beginning to reposition itself within the mobile marketing industry to better…
O-ho, The Wells Fargo Mobile Is A-Comin’ Down
If news of Visa and Bank of America, MasterCard’s mobile PayPass, Google and Paypal, or Apple possibly developing NFC technology…
App Makers, Consumers Shoulder Responsibility For Android Concerns
A Chinese mobile security solutions provider warned today that the proliferation of apps now available in the Android Market means…