MMA Releases New US Consumer Best Practices, V4.0
The Mobile Marketing Association has released the latest version of its “U.S Consumer Best Practices Guidelines for Cross-Carrier Mobile Content…
Best Practices
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$90M Awarded In SMS Spam Case, Best Practices Anyone?
Rules, regulations and industry best practices are put in place for a reason, and nowhere are they more important then…
’09 MMA Forum Opens Focusing On Branding, Social Media
The 2009 Mobile Marketing Association (MMA)’s Forum opened yesterday in New York City to bring together industry experts and executives…
Government Steps In To Regulate “Sneaky” SMS Plans
The government of Norway has stepped in to put a stop to many SMS plans that charge consumers an on-going…
The Ambiguity Surrounding Bluetooth Marketing Explained
We’ve talked a lot about Bluetooth marketing in the past. Still, many users and even industry experts are still confused…
Mobile Firm Pays Florida AG $1M For Deceptive Ads
A California-based mobile marketing firm has agreed to pay the Florida Attorney General’s office $1M to avoid legal charges stemming…
Mobile Marketers: Self-Regulate With MMA Complaint Process
Remember the AT&T text-spam fiasco, which I said was especially egregious because it seemed the cellular company violated its own…
MMA U.S. Best Practices Forum
The Mobile Marketing Association held their annual U.S. Best Practices Forum yesterday in Denver and I was one of the…
More Like Hey Spam-o…
I guess when you’re a darling of the tech media, you can eschew best practices and do what you want,…
Free Teleseminar For Mobile Marketers
Set aside some time Thursday and attend “7 Ways To Build Your Business Using Mobile Marketing,” a teleseminar put on…