CTIA Updates Best Practices For Location-Based Services
Building on the original set of best practices related to location-based services (LBS), the CTIA has updated the guidelines in…
Best Practices
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MMA Releases New Whitepaper On Mobile Advertising Using Rich Media Ad-Formats
Staying on top of mobile advertising best practices and methodology, the Mobile Marketing Association (MMA) today published a new whitepaper…
MMA Publishes Whitepaper On The Use Of Ring-Back Tones (RBT)
With Ring-Back Tones (RBT) becoming more popular everyday, especially in areas outside the U.S., the Mobile Marketing Association (MMA) has…
The TCPA Strikes Mobile Marketers Again
The following is a guest post from Simon Vella, CEO of InvolveMobile… If you have any doubt whether SMS spam…
Government Calls On FCC To Keep Closer Eye On The Wireless Industry
Those of us consumed in the world of mobile marketing and its subsequent topics tend to easily forget about the…
Applying Email Strategies To Mobile Marketing
Email marketing has been a useful tool for a long time, and even though mobile is a new-age channel for…
Consumers Seek Control Over SMS Marketing
There’s been numerous studies, surveys and analysis regarding consumer’s view of SMS marketing and how they respond to messages from…
Smartphone Apps Continue To Invoke Privacy Concerns
Smartphone apps are getting more and more comprehensive everyday it seems, and with the advent of location-based services, mobile social…
Mobile Industry Still Trying To Figure Out SMS Spam
The problem has been around forever, yet the mobile industry is still fighting for a solution to SMS spam. As…
MMA Releases Review Of v4.0 Marketing Guidelines
The Mobile Marketing Association (MMA) is constantly updating its “Global Mobile Marketing Guidelines” to keep up with the latest trends…