T-Mobile: Double Opt-In No Longer Required
T-Mobile has decided, effective immediately, that it will no longer require marketers and other senders of commercial, non-premium SMS to…
Best Practices
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MMA Updates Mobile Marketing Guidelines
With the increased popularity and use of mobile video and television, the MMA has updated their mobile marketing guidelines to…
Mobile, Not Behavior, Should Guide Social Network Adverts
Marketers on social networks should worry more about ads that are mobile rather than behaviorally-targeted. ABI Research said this week…
Just Say No to Texting without Permission
We’re all very familiar with the Mobile Marketing Association’s Best Practices (PDF file) regarding getting consumers’ permission before sending text…
Nevermind The Future: Text Is Now!
Editor’s note: The following is a guest post from Jared Reitzin, CEO and founder of mobileStorm. When I started mobileStorm…
Time For Texting PSA?
The shroud of  the “dark side” of text messaging threatens to fall. This month, a commuter train wreck in…
Three Important Trends in Mobile Marketing
As mobile marketing continues to get traction there are some important trends we can watch to see mobile marketing begin…
Gumiyo Aims To Educate On Mobile Marketing Practices
Gumiyo, a mobile marketing platform provider for auto dealers, Realtors, and classified advertisers, announced the introduction of its “Mobile Ready”…
Mobile=Continuing Education For Marketers
Minutes after reading Michael’s post on a business course teaching marketers how to reach South African cell phone users, I…
MMA Seeking New President
Mobile Marketing Association (MMA) president Laura Marriott resigned today, after three years on the job that saw her increase membership…