Mobile Marketing and Minors: New Tools, Time-Tested Best Practices Ensure Success
Minors and mobile phones seem the perfect mix. But while kids are more adept at manipulating devices than their parents,…
Best Practices
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MMA Publishes Whitepaper On Opportunities Presented By Oversize Mobile Ad Units
The Mobile Marketing Association (MMA) today published a new Whitepaper aimed at providing a comprehensive overview of the opportunities presented…
Mobile Internet Content Coalition (MICC) Goes Head To Head With FCC
Access to the mobile Web differs greatly from access to the traditional Web. Where a user can access the Wired…
MMA Launches Initiative To Make Mobile Marketing Easy For Brands, Agencies
The Mobile Marketing Association (MMA) today announced its launched an initiative to minimize the cost, risk and time to market…
FCC Proposes Mandate On Carriers To Send Warning Texts For Overages
In response to growing consumer concern regarding cell phone overages or “bill shock,” the FCC has proposed mandates on wireless…
MMA Releases New U.S. Consumer Best Practices For “Cross-Carrier Mobile Content Services”
The Mobile Marketing Association (MMA) today published the latest version of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier…
OfferMobi Set To Debut First Mobile Affiliate Network
I’ve long wondered when affiliate marketing would enter the mobile space, and now seems to be the time. OfferMobi.com is…
Court Rules Twentieth Century Fox Violated The TCPA With Five Year Old SMS Campaign
Things are getting tricky in the world of SMS campaigns in relation to the TCPA, now that courts are upholding…
GSM Association Approves Starhome’s Roaming Technology
Starhome, a company specializing in a wide variety of roaming services and solutions, today announced that its “Gateway Location Register”…
Court Case Leads Way To TCPA Laws Applying To SMS
There’s long been ambiguity surrounding the use of SMS by marketers and whether or not the sending of which is…