3Vs are Good, But 6Vs Are Better: A New Way of Understanding Big Data
The following is a guest contributed post from Dr. Mona Yousry, Chief Data Scientist, Sabio Mobile. The amount of data…
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CAKE by Accelerize Rolls Out Data-Driven Attribution Technology
Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a…
New Appthority Report Finds Tens of Thousands of Ad-Supported Apps Are Collecting Excessive Data
Media Release: Appthority, the global leader in enterprise mobile threat protection, today released a new report that analyzed iOS apps…
Talpa Network Taps Tealium’s AudienceStream as Backbone for its Smart Data Platform
Tealium, a powerhouse in real-time customer data solutions and enterprise tag management, has just announced its partnership with Talpa Network…
Data Freshness is at the Core of Cross-Device Accuracy
The following is a guest contributed post by Keith Petri, Screen6, Chief Strategy Officer At Screen6, we have long believed…
Report: Shift to Multi-Cloud Architectures Requires New Data Management Approaches
Leading enterprises are increasingly turning to the Cloud as the go-to platform for managing explosive data growth. Companies are shifting…
First Look: Act-On Aims to Make Data-Driven Marketing Easy
This week, Act-On Software, a leading provider of adaptive marketing automation for businesses, announced the release of Engagement Insights, a…
adsquare Launches New Data Alliance
Mobile-first data exchange adsquare is launching the adsquare Data Alliance. We’re told that the alliance comes as a result from…
inMarket Location Data Hits Programmatic Trading Desks
A respected leader in the beacon proximity market, inMarket this week announced some big news more than seven years in…
Drawbridge Boosts Targeting with PushSpring Mobile App Data
New data options for clients are now being offered by Drawbridge, a leading digital identity management company. Drawbridge announced this…