What’s Helping Marketers Make Faster Moves? Algorithms that Pinpoint Attribution Data
Attribution is not just a buzzword. Dissecting the data quickly to discern what marketing strategies and mediums are hitting pay…
data
Read More
adsquare Rolls Out Private Marketplace For Mobile Audience Data
adsquare has just announced the launch of its private marketplace feature and the addition of new data providers to its…
Frankly Rolls Out New Data-as-a-Service Product
Frankly Inc. — a content, engagement, and monetization platform for brands and media companies — introduced ahead of the weekend…
Opinion: Data, Data, and More Data! Why it Matters More Than Ever
The following is a guest contributed post from Kym Reynolds, a senior marketing advisor for SmartFocus. Your customers are engaging…
INFOGRAPHIC: Our Daily Internet Habits (It’s All in the Data)
On Tuesday, Domo released the findings from the fourth annual overview of the habits of the internet’s 3.4 billion users…
Segment Gives Businesses a ‘Blueprint for Analyzing Mobile Data’
With more than 1.5 million apps in Apple’s App Store, 2 million in Google Play and more than 1,000 new…
The Powers That Be Take Notice of Data and Analytics
Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite. Now…
Data and Analytics Hit the C-Suite: Now Even CEOs Grabbing the Reins
Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite. Now…
TapFwd, LiveRamp Give Mobile Marketers Offline Data
TapFwd, a mobile-first data management platform, announced Wednesday a new partnership with LiveRamp, a provider of data connectivity and onboarding…
Cloudmark Ramps Up Fight Against Spear Phishing
Cloudmark has announced additional protections in the fight against spear phishing. The company’s Cloudmark Trident is touted as being a…