Talpa Network Taps Tealium’s AudienceStream as Backbone for its Smart Data Platform
Tealium, a powerhouse in real-time customer data solutions and enterprise tag management, has just announced its partnership with Talpa Network…
Mobile Data
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First Look: Digital Element Joins the Streaming Video Alliance
Digital Element, a leading provider of IP Intelligence and geolocation solutions, announced in recent days that it has joined the…
Marketing Muscle: DeepMarkit Adds ‘Serious’ Marketing and Technology Strength
DeepMarkit Corp. — a producer of gamified marketing solutions for businesses of all sizes — confirmed to MMW ahead of…
First Look: Radius8 Joins Salesforce Partner Program
On Tuesday, Radius8 announced that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud, “the fastest…
Marketing Magnets: TripAdvisor Reveals Most Visited Spots by Travelers
TripAdvisor has just launched its first-ever mobile Check-Index revealing travelers’ and locals’ most frequented hotels, restaurants and attractions in major…
3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
The following is a guest contributed post from Dana Drissel, Vice President of Kaon Interactive. B2B sales and marketing apps…
Marketers Making Hay with Social Data, Unless Resources Restrict Efforts
Using social data to connect with potential customers is considered standard operating procedure for marketers today. In fact, more than…
Syniverse Study: Sponsored Mobile Data Plans Could Unlock $6 Billion Market Opportunity
Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity…
comScore Gives First Look at Cross-Media Measurement Data
Although the news largely flew under the radar, it didn’t escape our watch that comScore, Inc., in collaboration with the…
Consumers Saying Goodbye to Those Verizon Supercookies
If Superman were to come to earth today, his arch nemesis wouldn’t be Lex Luthor, it would be Verizon’s so-called…