Mobile Marketing Platform Aims for Industry First with Location-Based Data
This week, MMW learned that Reveal Mobile — a leading innovator in monetizing location-based audience data — is rolling out…
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mParticle Expands Data Capabilities to OTT Video
MMW learned Tuesday that mParticle — “the API for Growth” — announced it has launched support for data collection within…
What You Missed in 2016: Data Science Year-in-Review
The following is a guest contributed post from Momchil Kyurkchiev, co-founder and CEO at Leanplum, the marketing cloud for the…
BlueVenn Finds Majority of Marketers See Data Analysis More Important than Social Media Skills
This morning, the team at BlueVenn published a new study, the findings of which reveal that the vast majority of…
Screen6 Partners with Airpush, Kochava Collective, ShareThis to Boost Data Offering
Screen6, a cross-device identity management company, confirmed to MAW this week the ability for its partners to “expand their private…
mParticle’s Next-Gen Platform ‘Liberates’ Customer Data from the Cloud
Ahead of the weekend, MMW learned that mParticle is releasing the next generation of its customer data platform with a…
Marketers Making Hay with Social Data, Unless Resources Restrict Efforts
Using social data to connect with potential customers is considered standard operating procedure for marketers today. In fact, more than…
Advertising Made More Effective With the Right Kind of Data, New Partners Say
MMW learned this week that location intelligence company Cuebiq has partnered with GasBuddy, a technology company “changing the way consumers…
Data Skills Are Essential to Marketing in 2016
The following is a guest contributed post from Ryan McCready of Venngage. If you have been keeping up with some…
EXCLUSIVE: Getting the Most out of Customer Data
The following is an exclusive guest contributed post to MMW from Rajiv Bhat, Senior Vice President of Data Sciences and…