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The Role of Beacons in Indoor Navigation and Location-Based Services

MMW Editors15 mins

In today’s rapidly evolving technological landscape, the demand for precise indoor navigation and location-based services has grown exponentially. Whether it’s…

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  • Beacon
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Location
  • Mobile Marketing

inMarket Location Data Hits Programmatic Trading Desks

michael3 mins

A respected leader in the beacon proximity market, inMarket this week announced some big news more than seven years in…

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  • Announcements
  • Beacon
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Location
  • Mobile Marketing
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  • Retail

Beacon-Triggered Mobile Moments: inMarket Platform Impacts $14.5 Billion Black Weekend Sales

Barton3 mins

Reaching people where they’re at — in stores and on mobile — looks more and more promising every day. Now…

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