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Barton

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Where There's a Will, There's a United Way: Responsive Design to the Rescue

Barton1 mins

How much can a website design that’s responsive to users boost effectiveness? At least 34 percent, it appears. That’s the…

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Pssst: Are Private Messaging Apps Really the Future of Mobile Marketing?

Barton1 mins

Pssst: someone’s talking to you — and it’s increasingly a marketer. That’s the sentiment of Fernando Cuscuela in a commentary…

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  • Android
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Onward to Zambia! Internet.Org App Offers Free Access to Facebook, Google, Wikipedia, Local Info

Barton1 mins

For many Zambians, it’s enough to have a smartphone. But affording a data plan there — as in many places…

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Net Neutrality: No One Wants to Be Stuck in the Slow Lane

Barton1 mins

No one wants to be stuck in the slow lane — not on the road, not at the grocery store….

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  • Marketing Strategy
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  • Smartphones
  • Tablet Devices
  • Technology

Fred Thiel Interview: Consumer Search Patterns via Desktop, Tablet, Smartphone

Barton1 mins

Perhaps in the future we’ll have more designations for the kinds of training people go through in life. We all…

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Hey, Smartphone: Are You Stalking Me? I Mean Seriously, Are You?

Barton1 mins

Apparently, smartphone users aren’t fans of in-store tracking. Seriously. It’s as if a grand chorus is rising up with one…

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  • Marketing Strategy
  • Mobile Social
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Memo to Businesses: While Yellow Pages Yellow, Facebook Flourishes with Feeds

Barton1 mins

In the lobby of the apartment building where I live, the semi-annual dumping of telephone books tells a modern tale….

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Tumult at Twitter: Will New CFO and Mobile Advertising Tamp Down Troubles?

Barton1 mins

Here’s a tweet: Twitter is hoping its hire of a hot shot Wall Street banker as the new CFO, as…

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Twizzlers and Guacamole: John Oliver Takes Comedic Aim at Native Advertising

Barton1 mins

Looks like native advertising has truly arrived. You know it has when the discussion moves from the domain of media…

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Editor's Pick

  • Gamelight    redefines    Mobile    Game    User   Acquisition    with    Advanced   AI Targeting.
  • Gamelight: The #1 Rewarded Source in the Latest AppsFlyer Performance Index Across All Genres and Geographies
  • Responsible Borrowing: Breaking the Payday Loan Cycle
  • Leveraging Digital Intelligence for Effective Mobile Marketing Strategies
  • The Role of Digital Marketing in Scaling Your Amazon FBA Business
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