Back to School, and Not Just for the Kids: Marketers Taking Digital Education Classes
A lot has changed in just a short time. People who studied advertising and marketing even five years ago are…
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The Facebook Advantage? Precise Targeting for Ads
“One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have…
Goodbye, Friends; Hello, Ads: ‘Liking’ on Facebook is a Dangerous Thing to Do
If you’ve been on Facebook for any length of time lately, you’ve no doubt noticed how the newsfeed is changing….
Is Wearable Tech the Future of Mobile Marketing?
There are more than a few industry folks who believe wearable tech is the future of mobile marketing. True, others…
MapQuest CMO: Maps An Underlying Feature to Every App on Mobile
Who accesses a map on mobile and who is still stuck to the desktop? “Mobile app users skew a little…
Retail Goes Real Time: Swrve Announces Data Integration, iBeacon Support
Swrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to…
Have Your Cake and Eat It, Too: Content Marketing Can Augment Traditional Advertising
“Given its long-term value, content marketing is quickly taking over traditional advertising as the preferred medium to reach customers. With…
What Do Women Want? IAB Lists Five Core Principles on Mobile Ads (Hint: They Start with Listening)
“Mobile advertising sometimes feels like that old cliché about the weather: everyone complains about it but no one ever does…
MarketLive Releases Interesting New Study on Responsive Design
What is “Responsive Design” and how can it help retailers? Basically, the concept refers to the process of ensuring ecommerce…
Is Local the Way to Go? LSN Mobile Thinks So
LSN Mobile Inc., a mobile media company that connects brands and consumers via local mobile content, has just unveiled its…