Koetsier : Data is the Key to Huge Marketing Successes
“When it comes to marketing, social is cheapest and ad exchanges help you target the highest-quality consumers, but nothing beats…
Barton
Read More
Developing Your Mobile Marketing Moxie
It’s the year for mobile if there ever was one. The Mobile Marketing Association has made it known that 2014…
U.S. Indoor Location Based Search Could Grow 45%
It’s the latest — and it’s growing. The number of places served by indoor Location Based Search providers is increasing…
‘Think Tap, Not Click’: Marketers Need to Get Serious About Messages for Mobile
“Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read…
Kudos to the Goofy Gecko: Rocket Fuel Study Says Geico is Top of Mind, Digital Ads Outperform TV Spots
What works for automobile insurance companies? According to a recent Rocket Fuel study, digital display ads are about nine times…
Smartphone Couponers Most Likely to Redeem Offers In-Store
Coupons and offers downloaded to smartphones are all the rage. According to a June, 2014 research report by Forrester Consulting…
AOL Just Says No to Do-Not-Track Requests
AOL has a new privacy policy effective September 15. The new directive specifies that the company’s properties — including the…
Marketing Evolution: Avoiding ROI that's DOA Means Moving to Mobile
At a recent innovation conference, Marketing Evolution CEO Rex Briggs presented some new findings and discussed rapidly developing analytic capabilities….
Infographics: Visuals Are the Most Effective Marketing Tool
Did you know that the use of visualized information on the internet has increased 9900 percent since 2007? That’s big….
Has ‘Age of Enlightenment’ Arrived for RTB?
“Data-driven targeting is old hat in many corners of the advertising world,” says Steve Yi. “Advertisers now draw on limitless…