Nielsen Launches First Person-Level TV DMP
Nielsen announced Tuesday that it will leverage Gracenote’s Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and…
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Nielsen Confirms Presence at Upcoming Conferences
This week, MMW learned that Nielsen Holdings plc will attend the following investor conferences during the month of February: On…
Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads
Airpush, a prominent global mobile advertising company and virtual reality advertising pioneer, has just released the world’s first virtual reality…
Nielsen Nugget: Technological Changes Drive Changes in Media Usage
There’s an interesting graphic this week from respected media measurement company Nielsen. The graphic tells the story of the “current…
Nielsen and Bridge Marketing Announce Mobile Focused Collaboration
Big news from Nielsen this week. The Nielsen Marketing Cloud has announced a mobile data collaboration with Bridge Marketing (Bridge),…
Nielsen Takes on ‘Viewability Challenge’
On Wednesday, Nielsen announced that clients can choose a viewability provider within Nielsen Digital Ad Ratings to create “viewable, human,…
Nielsen Catalina Solutions Releases CPG-Industry Benchmarks for Advertising Return Across Media
Nielsen Catalina Solutions (NCS), a company that aims to help CPG marketers optimize return on advertising spend (ROAS) with in-store…
Nielsen Launches Marketing Cloud to Assist in How Marketers Effectively Connect with Consumers
MMW was briefed Tuesday by the team at Nielsen in response to their launch of the Nielsen Marketing Cloud, empowering…
Nielsen Scores Deal for Dish Set-Top-Box Data
This week, Nielsen and DISH Network L.L.C. announced a multi-year agreement to “enrich Nielsen’s industry-leading national and local TV ratings…
Nielsen Acquiring Informate Mobile Intelligence
Nielsen has confirmed to MMW that it has completed its acquisition of Informate Mobile Intelligence, a provider of mobile usage…