Nielsen Rolling Out Measuring Tape for Snapchat Ad Campaigns
Nielsen announced ahead of the weekend that Snapchat has selected Nielsen Digital Ad Ratings to measure the audiences of its…
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Nielsen Brings Measuring Tape to Twitter and Facebook
On Wednesday, Nielsen announced that it is expanding Nielsen Twitter TV Ratings to include Facebook conversation for the first time….
Nielsen Teams Up with BARTRENDr: Enhanced Measurements of the Social Drinking Scene Coming
Who’s got a bead on the social drinking scene? Probably Nielsen and BARTRENDr, a data analytics and social network company…
Can Amobee Cross Channel Video Ads Boost Reach of TV Campaigns? Company Commissions Nielsen to Find Out
Global marketing tech company Amobee thinks its cross channel video ad offerings could be a boon for advertisers’ TV-only campaigns….
The Most Trusting Advertising Audience? Millennials By a Mile, Says Nielsen Research
While a recent Nielsen global survey discovered that trust levels in advertising have remained fairly consistent for the past two…
Nielsen Taps Top Talent for Global Chief Technology Officer
Last week, Nielsen named technology veteran James Powell their new Global Chief Technology Officer. The appointment is effective July 6th,…
Nielsen and Meredith Make Deal for Multi-Year Local TV Ratings
Nielsen and Meredith Corp., one of the U.S.’s leading media companies, just announced they’ve inked a multi-year deal for Meredith…
Nielsen Forges Partnership with Concentric
On Monday, MMW was briefed on a new partnership generating talk today. Nielsen and Concentric, a leader in agent based…
Nielsen Will Soon Know Who You Are, Netflix Viewers!
Who watches Netflix? Heretofore, it’s been a nebulous number — somewhere between “almost everybody” and “next to nobody.” But Nielsen…
Verifying Video: Nielsen and Adobe Partner to Create Digital Ratings Product
While marketers are getting better at creating engaging video, measurement of the effects has been slower to rev up. Now,…