Mobile Shoots and Scores with the World Cup
With the 2010 FIFA World Cup just a few days away, June 11th will bring with it more than just…
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21% Of US Wireless Subscribers Had A Smartphone By The End Of 2009, Up From 14%
Nielsen today published its latest “State of Mobile Apps” report in which a survey of over 4,200 consumers was conducted. …
Openwave & Nielsen Join For Mobile Advertising “Insight Engine”
Two companies that provide analytics and targeting data for mobile advertising have joined forced to develop what’s being called a…
Mobclix Acquires Analytics Service in a “Heartbeat”
Mobile advertisers and advertising platforms need solid analytics reporting to prove to all involved that they’re working. That’s one reason…
Mobclix To Hook Into Nielsen Consumer Data For Enhanced Mobile Advertising Targeting
The targeting methods associated with mobile advertising are efficient at best, but a new partnership promises to up the ante…
Enhanced Segmentation Targeting Hits Mobile Marketing
Segmentation-based targeting has been around forever in the advertising world. In consists of taking data from the U.S. Census, and…
The Reluctant Texter
Nielsen Mobile this week released a report saying the average U.S. cellular subscriber sent and received 357 text messages per…
The Growing Importance Of Mobile Analytics
Any kind of media advertising requires the use of robust analytics to understand user-behavior and to better plan for future…