Report Shows Difference Between Gen Xers and Millennials on Mobile
The findings of a new study from xAd and Telmetrics with Nielsen point to some fascinating audience insights based on…
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Nielsen: Mobile Represents a Huge Opportunity for Brand Marketers
Most marketers have long known what a new report from Nielsen is now telling them; that mobile represents a huge…
Nielsen Mobile Report: Measure Twice, Advertise Once
There’s an old saw (pun intended) among carpenters: measure twice, cut once. It’s intended to convey the idea that measuring…
Is There a Science Behind Social Media Marketing Success?
Social media marketers are gaining new insight into what inspires people to follow brands on Twitter. Thanks to the helpful…
Mobile Means Engagement When it Comes to Social Media
According to the findings of a new report from Nielsen, those who predominantly access Twitter via mobile are 1.2 times…
Mobile Social is Now a Daily Occurrence for Most Americans
Social media now plays an undeniably important role in the lives of most U.S. consumers. New data from Nielsen shows…
Infographic: Display Ads Aren't Dead Yet, Says Criteo
This week, Criteo published a new report which may give advertisers a reason to not bail on display ads just…
Mobile Reaches ‘Critical Mass’ Around the World… What’s Next?
As our friends at Nielsen put it succinctly this week, mobile phones have reached a critical mass around the world….
Report: Nielsen to Monitor Programming Consumption on Tablets
More than six decades after Nielsen began monitoring our at-home television viewing habits, new standards will now dictate the ways…
Nielsen Sees ‘Healthy’ Spike in Global Ad Spending in Q3 2012
On Wednesday, Nielsen reported that global ad spending enjoyed a healthy spike in the third quarter of 2012. Largely consistent…