Seeking the Sign-Up: Digital Retailers Still Banking on This Marketing Tactic
“Placing a sign-up form on the homepage of a website is the primary way U.S. digital retailers encourage email subscriptions,”…
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Pinterest, SparkPost Partner to Personalize Email Campaigns
According to an announcement shared this week with MMW, the team at Pinterest and SparkPost have teamed up for the…
U.S. Email Marketers ‘Fared Worse’: 21 Percent of Commercial Messages Went to Spam — or Oblivion
While many surveys show consumers still appreciate email from brands and marketers (especially if personalized), the trip isn’t always guaranteed…
The People’s Choice: In UK, Email Still Best Brand Hope for Reaching Consumers
While digital advertising continues to fight off beasts like ad-blocking and concerns about data privacy and security, it looks like…
What Can Small Businesses Do to Elevate Their Email Marketing Game?
Frost & Sullivan is out with a new report indicating that feature-rich platforms and the best practice of opt-in emails…
Happy Birthday from The GAP, Inc.? Get a Clue, Cupcake: Avoid Consumer Delete by Tailoring Emails
We all have those days when we feel like we should be paid for sifting through and sending 458 emails…
U.S. Email Marketers Know the Truth: Cross-Channel, Real-Time Communication is Essential
“2015 will be an important year for brands looking to shift toward a next-generation approach to real-time email marketing, which…
Mobile Email Revenue Continues to Climb
According to the latest industry data published in a new report this week, mobile clicks now account for 45 percent…
Email Marketing Giant in Business with Boomerang
Its been a busy week for acquisitions in the digital space. The latest deal involves Emma, a provider of email…
Williams Sonoma Email Address Collection: Just be Honest and Let Us Know!
This weekend I went into a Williams Sonoma store at my local mall to buy a few things. After selecting…