Yes, You've Still Got Mail: 86% of Marketers Send It Regularly
As Mark Twain once quipped, “The reports of my death have been greatly exaggerated.” The same could be said for…
email marketing
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The Future of Email Marketing: Improve Content, Up Incentives
According to a recent post at AdWeek, email is increasingly read on mobile devices, but “that doesn’t mean the desktop…
Infographic: Understanding Consumer Email Behavior
Late last week, the team at My.com reached out to MMW with results from a new survey of 1,000 U.S….
MMW Op-Ed: Be Mobile Friendly
The following is an exclusive guest contributed post from Alyssa Nahatis, Director of Deliverability for Adobe Campaign. More people use…
The Intangibility of Digital ROI is its Biggest Challenge
The bottom line of marketing has always been simply this; what’s the return on investment or ROI? Before the digital…
MMW Op-Ed: Adapting Your Email Marketing Campaign to Mobile
The following is a guest contributed post from Cristian Arno, the founder and managing director of Lingo24, a translation and…
Study: When it Comes to Nurturing Leads, Email isn’t Enough
One of the most critical steps to convincing a prospective customer to make the purchase – “lead nurturing”- is a…
Survey Shows Email Marketing Still a Big Part of Many Retailers’ Plans
A new survey taken by Internet Retailer magazine recently had some not-so-surprising results, showing that, as far as e-commerce technology…
The Big 3 for Email Marketers: Gmail, China and Spam
Responsys, the email marketing firm recently purchased by Oracle Corp., recently released a report called “The New School Marketer’s Guide…
Silverpop: This Email is All About You
Remember the old story about the copywriter who, arguing about the length of a piece, told his boss, “I can…