All Things Old Made New Again? Email Is Top Category for More Marketing Money in 2015
It’s not going away — and it just might get better. Yes, we’re talking about email, the death of which…
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Email Still Preferred by More Than Half of Consumers For Brand Communications
Yes, it’s true, according to a new MessageSystems survey, that just over 50 percent of consumers don’t want interactions or…
As Mobile Email Viewing Increases Substantially, Will India’s Consumers Respond?
There are two things that can be said about email marketing in the United States; it’s become a bit blasé…
Publishers Dropping the Ball on Email Marketing
The basics of email marketing aren’t so basic to everyone. According to a new report from Lyris, the shift from…
Email Marketing: Consumers Love to Hate It, But It's Getting Better
Recent research shows e-mail marketers are getting better at what they do, but most people still have a love/hate relationship…
Opinion: Email Marketing Lessons from the Very First Home Run
The following is an exclusive guest contributed post from Adobe Campaign’s Senior Product Marketing Manager, Patrick Tripp. The first known…
Energizing Email Campaigns: It's Data That Must Drive 2015 Digital Marketing Direction
Good content counts. Sales are great. Brand boosting copy sells. But what’s the missing link (that simply cannot be missing…
GoDaddy Acquires Mad Mimi To Bolster Its Email Marketing Service
GoDaddy has acquired MailChimp competitor Mad Mimi. The company intends to further expand the web hosting provider’s product suite aimed…
The Key To Crafting The Perfect Email Marketing Content
In a recent post on the North American Bancard blog, an infographic created by Tropical was shared to help business…
Infographic: Connecting With Clientele Via Email Marketing
Email marketing sometimes gets a bad rap as being a “spammy” form of marketing your business. But that’s only the…