Email Remains a ‘Growing, Go-To Channel’ for Marketers.
Email has taken a beating in the last decade as social media and mobile took off like rockets. But in…
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ROI Redux: Email Fans Engaged and More and More Mobile
The well known Mark Twain quip — “The reports of my death are greatly exaggerated” — can now be used…
New Report Points to Missed Sales, Engagement Opportunities in Email Marketing
New analysis from Yes Lifecycle Marketing is worth a review from anyone who wants to understand and improve email marketing…
New Report Says 2 Percent of Emails Now Generate 10 Percent of Email-Driven Revenue
Hang on to your hats for some eye-opening email data. Despite accounting for only 2 percent of all emails sent,…
IP Warm-up: The Path of the Good Sender
The following is a guest contributed post from William Astout, Email Marketing Expert and L2 Deliverability Consultant at SmartFocus. An…
Why Do Consumers Sign Up for Marketing Emails?
Why do the vast majority of consumers who sign up for marketing emails actually do such a thing? Turn out,…
Op-Ed: How to Lose an Email Subscriber in Ten Days
The following is a guest contributed post from John Thies, the CEO and Co-Founder of Email on Acid a service that…
Infographic: Email Marketing Is Essential for Business
Think the importance of email marketing is fading away amid the advent of cutting edge new tools and technologies? Think…
Marketers Prioritize Email, Focus on Engagement According to New Survey from Selligent and StrongView
A new survey from StrongView, a provider of enterprise email marketing solutions, and its parent company Selligent, a provider of…
Holiday Email is Hotter Than Ever
A new Experian report verifies that “Cyber Monday” still rules as the top email volume and transaction day. In 2015,…