How to Properly Collect an Opt In SMS Database (Part 1 of 2)
As we all know SMS text messaging is a very popular and effective way to get your marketing message out…
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How to Make Your Mobile Marketing Safe from Malpractice
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests…
O2 UK Sees 23 Percent of its Subscribers Opt-In to its “O2 More” Mobile Marketing Service
UK-based mobile operator Telefonica O2 announced recently that more than six million of its subscribers — or a full 23…
How To Stop Unwanted Text Messages
The following is the weekly guest series by Derek Johnson, Founder & CEO of text message marketing software Tatango. I feel like…
How To Get Mobile Numbers For Bulk SMS Marketing
The following is a guest post from Gary Bury, Managing Director at Mediaburst Limited — A UK based mobile marketing provider. The…
Red Cross Building Massive Mobile Database With Haiti SMS Donations
Through the effort of its $10 SMS donation initiative, the American Red Cross has received a record $24 million and…
First “Mall-Based Mobile Marketing Network” Launches
General Growth Properties, which manages the nation’s second largest network of malls, has teamed with MOBISIX to offer what they…
Digital Sidebar Turns Dead Mobile Space Into Content
I’m always on the lookout for new and unique ways to advertise via phones and mobile devices. With so much…