How to Properly Collect an Opt In SMS Database (Part 1 of 2)
As we all know SMS text messaging is a very popular and effective way to get your marketing message out…
Best Practices
Read More
CTIA Updates SMS Marketing Rules – Is Your Campaign Still Compliant?
On November 1, 2014, the new CTIA rules for SMS marketing went into effect. To help SMS marketers better understand the…
Telmetrics Talks About Call Attribution Best Practices
Marketers need clear attribution strategies. It’s essential to validating that their offline lead generation is having an impact. Call measurement…
FTC Cracks Whip with New Mobile Guidelines, Dishes Out Hefty Fine
On Friday, the Federal Trade Commission issued a new staff report recommending new guidelines to be followed by key players…
Are Ethics in Mobile Advertising Out of Whack in China?
An eye-opening report out of China indicates that mobile advertising practices in China may be in need of some ethical…
MMA Taking Mobile Video Standards Very Seriously
The Mobile Marketing Association is getting serious on standards, especially when they pertain to mobile video. The MMA is currently…
FCC Dishes on Location Based Services in New Report
The Federal Communications Commission is out with a report on location-based services that outlines government and industry efforts to address…
Cellit Publishes Insightful Best Practices in QSR Mobile Marketing Programs
On Tuesday, the folks at Cellit – a well-known provider of mobile customer relationship management (CRM) systems – published the…
Mobile Marketing Association Publishes ‘Mobile Barcodes: an Overview for Marketers’ White Paper
Hoping to help marketers unlock the potential of marketing with mobile barcodes, the Mobile Marketing Association (MMA) on Thursday published…
Mobile Marketing Association to Establish Best Practices for Mobile Analytics with New Committee
The Mobile Marketing Association (MMA) has announced the formation of a new mobile analytics committee, the goal of which is…