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Swipe Right for an Influencer: Company Debuts Programmatic Ad Buying with Social Influencer Options

Barton3 mins

Looking for an influencer? ROI Influencer Media can hook you up. Teaming up with multiple programmatic platforms — Rubicon Project,…

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  • Announcements
  • Mobile Devices
  • Mobile Marketing
  • News
  • Platforms
  • Smartphones

Black Friday is Golden for Mobile Marketers as Consumers Hunted for In-Store Deals

Barton3 mins

Looks like Black Friday was a golden day for marketers serving mobile consumers. According to Google’s data, “super shoppers continued…

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  • Mobile Devices
  • News
  • Technology

Connecting the Globe: Mobile Phone Use Grows, Smartphones Catching Up

Barton2 mins

It’s a chattering world these days and a decisive shift from feature phones to smartphones is happening in almost every…

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  • Announcements
  • Mobile Marketing
  • News
  • Platforms

Battle of the Titans: TV and Digital Go Head to Head to Grab U.S. Media Dollars

Barton4 mins

The battle of the titans has arrived. It was only a matter of time, as the former champion — television…

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  • Mobile Marketing

Data-Focused Market Researchers Eager to Reel in New Insight from Pollfish Personas

Barton6 mins

Chalk one up for Pollfish. With its rapid fire ability to poll and then aggregate millions of responses, the leading…

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  • Announcements
  • News
  • Platforms

ROI Revolution Recommends Hands-On Holiday Strategies for Ecommerce Retailers

Barton3 mins

Halloween isn’t even here, but any ecommerce retailer worth his salt is gearing up the holiday marketing. That’s why advice…

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  • Announcements
  • Marketing Strategy
  • News

Marchex Data Shows UK Consumers Will Ring Businesses via Smartphones 12 Billion Times in 2016

Barton3 mins

If there’s one thing we know about mobile users at the moment, it’s that they want to use mobile to…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

WordStream’s AdWords Performance Grader Now Focused on Mobile

Barton4 mins

WordStream, Inc. just released its updated AdWords Performance Grader, a touted free tool that provides users with a comprehensive report…

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  • mobile
  • Mobile Advertising

Yes, It’s Legal: Company Launches Mobile Display Ads for Attorneys Service

Barton3 mins

Long gone are the days when attorneys, doctors, pharmaceutical companies, and others refrained from what was once considering the sullying…

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  • Mobile Marketing

Avention App Will Connect Oracle Eloqua and OneSource Platform for Oracle Marketing AppCloud

Barton3 mins

Avention, the creator of OneSource Solutions and a Gold level member of Oracle PartnerNetwork (OPN), is launching a new OneSource…

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Editor's Pick

  • Gamelight    redefines    Mobile    Game    User   Acquisition    with    Advanced   AI Targeting.
  • Gamelight: The #1 Rewarded Source in the Latest AppsFlyer Performance Index Across All Genres and Geographies
  • Responsible Borrowing: Breaking the Payday Loan Cycle
  • Leveraging Digital Intelligence for Effective Mobile Marketing Strategies
  • The Role of Digital Marketing in Scaling Your Amazon FBA Business
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