What’s the Modern Key to Success for Marketers?
Sweet success is what marketers crave from their efforts. But knowing exactly what to attribute it to is becoming more…
Barton
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New from Google: Free Firebase Analytics-Based Mobile App Development
When Google acquired Firebase, it knew what it was doing. Now Google has “elevated its acquisition of cloud services provider…
SessionM, Bottle Rocket Team Up to Deliver ‘Mobile-First’ Loyalty and Engagement for Brands
It’s another partnership made in mobile-first heaven. MMW has learned that SessionM and Bottle Rocket have forged a partnership that…
Marketers Poised to Gain Better Understanding of Customer Journey
Tapad, a formidable name in cross-device marketing technology, has just announced a partnership with Conversion Logic, a marketing attribution provider….
Mobile Retail is Red Hot in India
India’s mobile economy has seen tremendous growth in the past two years, with mobile app downloads and time spent in-app…
Oh-Oh: Despite Knowing Better, Marketers Still Lack Skills to Deliver on Customer Experience
While many executives worldwide (about 25 percent) using data analytics have seen a positive shift in the ability to deliver…
B2B Firms Need Tech Tools, Too: CRM and Automation Growing
“Business to business (B2B) marketers are doubling down on various marketing technology tools in 2016 as they look for new…
Virtual Reality Poised to Revolutionize Retail, Check-Out Experiences
At the recent CNP Expo, Payscout offered a virtual reality (VR) premiere, showcasing the global eCommerce market and the entrepreneurial…
The Reward for Marketers Who Offer Best Customer Experiences? Better Reputation and Loyalty, for Starters
Marketers are always hunting for ways to meet, and even exceed, customer expectations. Now comes news that “improving the overall…
Adobe Acquiring Livefyre, Now User Generated, Branded Content Will Extend Marketing Cloud
Adobe, we’re told, will acquire Livefyre, a content curation and audience engagement company. “The Livefyre platform gives brands and publishers…