$90M Awarded In SMS Spam Case, Best Practices Anyone?
Rules, regulations and industry best practices are put in place for a reason, and nowhere are they more important then…
Privacy
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’09 MMA Forum Opens Focusing On Branding, Social Media
The 2009 Mobile Marketing Association (MMA)’s Forum opened yesterday in New York City to bring together industry experts and executives…
Xtract Responds To Mobile Marketing Privacy Concerns
On the heels of a debate over the privacy implications of mobile marketing, a new company is taking steps to…
Yahoo’s Fire Eagle And Location-Based Marketing
Yahoo has launched its Fire Eagle platform that aims to centralize location data to make it easily available for both…
Advocacy Groups Rally FTC About Mobile Marketing
An FTC town hall meeting about mobile ads and consumer protection was held yesterday, where two leading advocacy groups filed…