10 Mobile Marketing Predictions For 2011, According To The Mobile Marketing Association
The Mobile Marketing Association today published its top ten mobile marketing trends to watch in 2011, and even though they’re…
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MMA Publishes Best Practices, Guidelines For Mobile Coupons & “Mobile Price Promotions”
The Mobile Marketing Association (MMA) has been busy lately. Just yesterday it announced a timely new initiative aimed at mobile…
Mobile Marketing Association Takes Aim At Mobile Privacy Guidelines With New Initiative
The Mobile Marketing Association (MMA) today announced a new initiative focused on the development of a “comprehensive set of mobile…
Experts Warn Of Privacy Concerns As HTML5 Continues To Flourish Online And In Mobile
HTML5 promises a whole new realm of what’s possible both Online and especially in mobile, but experts are growing weary…
App Makers, Consumers Shoulder Responsibility For Android Concerns
A Chinese mobile security solutions provider warned today that the proliferation of apps now available in the Android Market means…
Apple Begins Analyzing The Mounds Of User Data It Acquires For iAd Mobile Advertising
With iAd a lengthy one-week old at this point, Apple is already gearing up to utilize the treasure chest of…
Mobile Marketing and Minors: New Tools, Time-Tested Best Practices Ensure Success
Minors and mobile phones seem the perfect mix. But while kids are more adept at manipulating devices than their parents,…
New iTunes Terms Allows For Opt-Out Of iAd Data Collection
User’s are rushing to update their iPhones and iPod Touches to iOS 4 today, but in addition, users have been…
McDonald’s Teams With Facebook For “Check-in” Offers
With Facebook ramping up its geolocation efforts to combat pressure from the likes of Gowalla, Foursquare and many others, the…
Court Rules Twentieth Century Fox Violated The TCPA With Five Year Old SMS Campaign
Things are getting tricky in the world of SMS campaigns in relation to the TCPA, now that courts are upholding…