Swrve’s New Predictive Marketing Games Proves a Winner
The opening line in a press release from Swrve says it all: The next evolution of mobile gaming is here….
Mobile Gaming
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EA’s Mobile Chief Takes an Unexpected Walk
It’s game over for one executive at Electronic Arts. According to reports coming to light over the past 24 hours,…
We Will, We Will RockYou: Gamer Company Acquires PlayHaven In Move to Mobile Marketplace
If you haven’t heard much about RockYou yet, you probably will be hearing more soon. Part operator of social games,…
Game Developers Conference Brings Out Best and Brightest in Interactive Games Technology and Trends
The name may include “game,” but it’s big business to the 24,000 attendees who will congregate in San Francisco March…
2015 Will See Increase in Mobile Gaming Revenues
Despite concerns that interest in mobile gaming would die out after the novelty wore off, it seems the mobile gaming…
Getting in the Game – Sleepy Giant Switches from Game Maker to Game Marketing Guru
When they first started out, Sleepy Giant was a game operations provider and also, at one point, made their own…
Old Chicago Takes Their Football Challenge Mobile
Last year, restaurant chain Old Chicago took its popular pen and paper game Beat the Leader and put it online….
Could Angry Birds Lead to Happy Mobile Advertisers?
“Americans are spending inordinate amounts of time flinging angry birds, crushing candy, and finding numerical patterns on their mobile phones,”…
Mobile Games Revenues May Hit $29B by 2016
A new report from Juniper Research estimates that by 2016 total revenues from mobile games will reach $28.9 billion. If…
Mobile Games the Focus of New Native Ad Exchange
Native advertising has become one of the hottest marketing strategies in the digital world today. And mobile games are proving…