SXSW 2017: Gaming Industry Promises Strong Presence
The American Gaming Association (AGA) recently announced that, in partnership with leading industry experts, it has been selected by a…
Mobile Gaming
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New AI-Powered Mobile Optimizer Launches for Advertisers
Ahead of the weekend, DataXu — a provider of programmatic marketing and analytics software — announced the global rollout of…
8 Best Practices for Mobile Gaming User Acquisition
The following is a guest contributed post from Maïwenn Joncour, Campaign Manager at AdBuddiz. This study presents the lessons learned…
Big Viking Games Gobbles Up Gallop Labs
MMW learned Wednesday that Big Viking Games — a leader in free-to-play social and mobile games with an emphasis on…
Mobile Gaming: What You Need to Know
Here are some of the top stories in mobile and online gaming that our sister site mGamingWatch has been monitoring…
Major Marketing, Advertising Partnerships Announced at CES 2016
Rubicon Project, which operates one of the largest advertising marketplaces in the world, and Zynga, a leading social game developer,…
In-App Clothing Purchases for ‘Miis’ Will Monetize Nintendo’s Premier Smartphone Game
A free-to-play chat app called Miitomo will be Nintendo’s entry this year in the mobile game sector. “It’s always been…
Attention Marketers: There are BIG Differences Between Male and Female Mobile Gaming Preferences
We already know there are vast differences between the preferences of males and females. But those preferences also extend well…
Questions Mount in Wake of Nevada Drama Over DraftKings and FanDuel
Ahead of the weekend, mGamingWatch echoed global media outlets which reported that, following a swift investigation and intervention by the…
Amazon Goes Underground: Launches Store Offering ’Really Free’ Android Apps
Could it be true? Amazon has is digging deep with its launch of a new app store called “Amazon Underground.”…