Report: Mobile Broadband Tops SMS as Top Generator of Mobile Data Revenue
The team at technology market research firm Infonetics Research says mobile broadband now tops SMS a leading generator of mobile…
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Hottest New Year Trend? Digging into the Benefits of Big Data
You’ll be reading a lot of stories about the “hottest trends for 2015.” Let us join the chorus. Our take?…
How is Social Data Influencing B2B Sellers and Buyers?
Social data, once a consumer-marketing phenomenon, is now a mainstay of B2B. Today, social data symbiotically guides the spending of…
Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top…
Does Size Matter? Time to Demystify the Data Dilemma
When it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace,…
Mobile Data Roaming Seeing Big Numbers
According to new research by global analyst firm Ovum, mobile data roaming will rake in an estimated $50 billion in…
The Zen of Big Data: How the Details Help Marketers Promote the Big Idea
As wise marketers have always known, there’s no substitute for inspiration. It’s a human skill — the one that created…
ANA Survey: At Least Half Of Marketers Don't Have the Data to Do the Job Right
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s…
Come to Big Data: Majority of Mobile Marketers Knows Data Technology is Critical
How can a marketer understand a consumer? It’s all in the data. And marketers know it. While marketers seek newer…
Getting It Together: Execs Know Data Integration Key to Personalizing Marketing
Personalization is increasingly critical in the quest to reach consumers with appropriate messages across a multitude of platforms. But it’s…