Geo-Fencing vs. Geo-Targeting: Which Is Right for Your Business?
In today’s hyper-connected digital landscape, businesses are constantly seeking innovative ways to reach and engage their target audience. Two strategies…
Geofencing
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Locaid Webinar to Offer Valuable Insight on Location-Based Mobile Marketing
Next Tuesday, Locaid – the world’s largest LaaS (Location-as-a-Service) company – will present a special webinar expected to deliver an…
Is Your Mobile Marketing Putting On Enough LBS?
The following is a guest contribution by Rip Gerber, Founder, President & CEO of Locaid. The biggest consumer brands are…
Twitter Rumored to Be Planning New Photo Sharing Service
Fresh from its acquisition of TweetDeck, Twitter apparently has another surprise in its social media bag of tricks. In the…
Location-Based Media Company “Where, Inc.” Awarded Patent For Geofencing Technology
Where, Inc., an LBS startup that has a few mobile apps already available, has been awarded a patent for its…