MMW Op-Ed: How to Score Digital Ink and Become a Reporter's Favorite News Source
The following is a guest contributed post from digital marketing expert Ginny Grimsley, a panelist at the upcoming Tampa Bay…
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Facebook Launches ‘Mentions’ App for Public Figures
What’s better than keeping up with the famous and nearly famous on Facebook? Not much, perhaps. Note that almost 800…
All Eyes on Android: Google’s Play Store Redesign Puts Emphasis on Media
For now, the final redesign is being discussed in hints and rumors, but it’s a fact that Google will launch…
Utilizing Photo Sharing To Increase Customer Engagement
If you have social media profiles for your business on sites like Instagram, Tumblr, or Pinterest—you may be wondering what…
Bad News: Trust in Media Tanks, But Good (?) News is Congress Scores Worse
The news media — that bastion of information, the fourth estate, the guardian of truth — is suffering a trust…
Phablet Users Love Mobile Ads After Hours
An interesting new report from Opera Mediaworks tells us quite a bit about the social media and mobile ad engagement…
Millennials Dig Mobile Marketing
With mobile adoption and reliance accelerating rapidly in recent years, marketers are having a difficult time reaching and connecting with…
MMW Op-Ed: Top Five Media Buying Mistakes And How to Avoid Them
The following is a guest contributed post from Rick Wyerman, SVP of Product Services at I.Predictus. When it’s time to…
Mobile Ads on Twitter Not Social's Most Effective
Despite ample hype surrounding the efficacy of Twitter’s suite of mobile advertising products, it looks like the microblogging giant still…
MMW Op-Ed: Sharpen Your Marketing Strategy with Accountable Media
The following is a guest contributed post from Christine Oliveri, VP of Client Services at I.Predictus. Consumer media consumption is…