The Art of Crafting Engaging Social Media Content
In today’s fast-paced digital landscape, the importance of crafting engaging social media content cannot be overstated. Social media platforms have…
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Media Industry Veterans Launch Kelly Newman Ventures
Digital media veterans, Mike Kelly and Tom Newman are announcing the launch of Kelly Newman Ventures (KNV), an advisory and…
National TV Ad Dollar Decrease as Digital Increases
According to a recent report from Media Post, though double-digit-percentage TV scatter revenue gains in April have helped counteract major…
Advertising Associations Build Cross-Industry Task Force to Tackle Transparency Issues
The American Association of Advertising Agencies (known as the “4A’s) and the Association of National Advertisers (ANA) want to get…
Mobile Will Be Livin’ La Vida Local by Decade’s End
This week, MMW was privy to an advance look at a new BIA/Kelsey forecast, which indicates that mobile is on…
Nielsen Forges Partnership with Concentric
On Monday, MMW was briefed on a new partnership generating talk today. Nielsen and Concentric, a leader in agent based…
Apple Reportedly Delays February 24th Media Event
In recent weeks, speculation has been hot and heavy that Apple would hold a late February media event to both…
Has the Time Come for Touting Apps on the Telly?
Is TV a good place to market apps? Quaid Media thinks so. The firm, experienced in app advertising, just launched…
Creative Polite Banners Corner Best Click Rates for Luxury Ads
Perhaps it says as much about the general state of the economy as advertising, but when it comes to click…
MPA Launches Magazine Media 360
MPA- The Association of Magazine Media has just launched Magazine Media 360, an industry measure that captures consumer demand for…