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Marketing Strategy

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IMDb Touts First-Ever Skill for Amazon Alexa

michael2 mins

MMW learned today that IMDb, a leading source for movie, TV and celebrity content, has just announced that it has…

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  • Announcements
  • Marketing Strategy
  • News
  • Platforms

Go2mobi’s DSP Expands Integration with Google AdX

michael2 mins

Go2mobi, a leading global demand side platform (DSP) for programmatic advertising, is expanding its integration with Google’s DoubleClick Ad Exchange…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

Tatango Acquires Plyfe to ‘Expand Mobile Communications Platform’

EmmaM2 mins

Tatango announced this week that it is officially acquiring New York based Plyfe, which enables marketers to create interactive mobile…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

Email Marketing Lessons to Learn in the Year of the Dog

michael8 mins

The Following is a Guest Contributed Post by Seamas Egan, Director of Marketing and Sales, Campaigner On February 16, this…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • Technology

First Look: Headway Joins Elite Mobile Ad Fraud Coalition CAAF

Kevin Matthies3 mins

Global media marketing firm Headway announced this week its acceptance as a member of the Adjust Coalition Against Ad Fraud…

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  • Marketing Strategy
  • Mobile Marketing

Navigating the Future of Location-Based Mobile and Media

Kevin Matthies8 mins

The following is a guest contributed post by Amy King, Director of Product Marketing at Valassis Digital. Marketers have long…

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  • Marketing Strategy
  • Mobile Marketing

Zaius, Zendesk to ‘Empower Marketers’ with Complete View of Customer Experience

EmmaM2 mins

Zaius, a leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, today…

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  • Infographics
  • Marketing Strategy

What Are Consumers Spending for Valentine’s Day?

Kevin Matthies1 mins

A fascinating new report and corresponding infographic from Forbes and Statista are helping marketers better understand how the Valentine’s Day…

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  • Marketing Strategy
  • Mobile Marketing

How Have Live Streamed Games Transformed The Online Gaming Industry?

michael6 mins

Over the last few years, live streaming content from across the internet has become an everyday activity for millions of…

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  • Marketing Strategy
  • Mobile Marketing

GroupM Agrees Claims Majority Stake in Promising Indian Company

Kevin Matthies1 mins

WPP announced Monday that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The…

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Editor's Pick

  • Gamelight    redefines    Mobile    Game    User   Acquisition    with    Advanced   AI Targeting.
  • Gamelight: The #1 Rewarded Source in the Latest AppsFlyer Performance Index Across All Genres and Geographies
  • Responsible Borrowing: Breaking the Payday Loan Cycle
  • Leveraging Digital Intelligence for Effective Mobile Marketing Strategies
  • The Role of Digital Marketing in Scaling Your Amazon FBA Business
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