Edgy Content Marketing has Brands and Media Taking Notice
In 2018, we can expect to see digital marketing experts roll out breakthrough strategies to capture consumer audiences in provocative…
Marketing Strategy
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Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation
Ahead of the weekend, MMW learned that Barilliance — a leading personalization software for Retailers — launched Retention. Barilliance Retention…
Time for Marketers to Conduct an Annual Review of Their Strategies and Tactics
The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time…
Merkle Releases Its Q4 2017 Digital Marketing Report
Just in time for the weekend, new reading material from Merkle that should be a page turner for those in…
Spry Launches Mobile PR Network
Spry, the “first mobile public relations (PR) network,” shared some big news about the small screen with MMW on Thursday….
H Code Media Cracks the Code Delivering Culturally Relevant Content Marketing Campaigns to Hispanic Audiences
MMW learned this morning that H Code Media — a leader in digital advertising for the US Hispanic market —…
Clear Channel Outdoor Launches its First Street-Level Digital Ad Network
Clear Channel Outdoor has launched two new digital media networks, totaling 100 dynamic IP addressable HD screens in the highly-sought…
Report: Are Marketers in for a Year of Facebook and Predictive Analytics? You Bet!
The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time…
5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing
In the early days of digital marketing, reaching local healthcare consumers wasn’t always easy. Fortunately, it’s become easier in recent…
How Brands Are Using Influencer Marketing to Improve SEO
The following is a guest contributed post by Kim Westwood, Founder & Managing Director of Shopping Links Although more than…