CAKE by Accelerize Rolls Out Data-Driven Attribution Technology
Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a…
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First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK
This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK),…
Why Sports Illustrated Is on the Right Track by Integrating AR
The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and…
data Artisans Releases First Turnkey Real-Time Stream Processing Platform
MMW has learned that data Artisans — founded by the original creators of Apache Flink — has rolled out the…
KRAVE Jerky Just Set the Standard for Location-Based Advertising with inMarket; Drives a 3.8x Increase in Key KPIs
Jerky is gaining popularity as a go-to snack among many consumer groups — making up a $2.8 billion category with…
Op-Ed: 3 Ways Retail Stores Can Survive In The Age Of Amazon & E-Commerce
The following is a guest contributed post from Larry Light, a global brand revitalization expert, is the Chief Executive Officer…
INFOGRAPHIC: Spring Cleaning for Digital Marketers – 4 Things Every Brand Should Do Now
Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do…
First Look: Shopping on Instagram Goes Global with Shopify
Shopify Inc. — a leading multi-channel commerce platform — announced Wednesday the details of its expanded integration with Instagram. According…
The Largest Digital Marketing Conference in the World Returns this November
DigiMarCon World 2018 Digital Marketing Conference will be held Online from November 27th to 29th, 2018, available live stream and…
Marketers Take Heed: Brands Must Show Loyalty to Earn Loyalty
MMW was privy to a first look at new data this week in a freshly completed report from Alliance Data….