Neustar Announces Advanced Marketing Attribution Analytics
On Thursday, the team at Neustar — a provider of real-time information services — announced a new advanced marketing analytics…
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Experian, Neustar Offering ‘Best-in-Class Omnichannel Onboarding’ with omnichannel Activation
On Thursday, Experian Marketing Services confirmed to MMW that it is teaming with Neustar — provider of real-time information services…
What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk
Although it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the…
MMA Webinar to Focus on FCC Proposal of New TCPA Laws
Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that…
Fiksu Expands Data Integration, Mobile Intelligence
Fiksu, a leading mobile marketing technology company, recently announced new partnerships with eXelate, a provider of data technology, and Neustar,…
Koetsier : Data is the Key to Huge Marketing Successes
“When it comes to marketing, social is cheapest and ad exchanges help you target the highest-quality consumers, but nothing beats…
Millennial Media Introduces New Mobile Measurement Products
On Monday, Millennial Media shared with MMW details of the independent leader in mobile advertising’s newest offering. The company is…
Short Codes are Not a Scam
Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides…
Dealing with Short Code Probation
The following is a guest post by Greg Hickman, a mobile marketing consultant and founder of MobileMixed.com. Hello and welcome…
Short Codes are a Scam, and SMS Marketing is Dying. Is there Hope?
Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides digital…
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