Factual Launches Geopulse Insights and Geopulse Measurement to Help Marketers
Factual, a location data company, announced last week the availability of Geopulse Insights and Geopulse Measurement, giving marketers and agencies…
Kevin Matthies
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Sponsored Data Can Evolve to Take Mobile Marketing to New Places, Says Strategy Analytics
Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors and the right user segments, says…
NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games
Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC…
Cash Flowing into Mobile Ad in More Local Markets
This week, BIA/Kelsey released a new report that points to significant expansion of local mobile ad spend this year and…
Will More Mobile Giants Step Up For Renewable Energy Commitment?
This week, Green America congratulated T-Mobile on being the first telecom company in the U.S. to adopt the RE100 pledge,…
First Look: Lander Moab Case + Band for Apple Watch Impresses
Lander, the creator of expedition-inspired mobile accessories, has channeled its outdoor design prowess with Moab Case + Band for Apple…
Decentralized Live Broadcast Platform Coming in Third Quarter of 2018
YouLive, a project by a group of Blockchain technology experts, is well on its way to become the first-ever decentralized…
Vibes ‘Pushes’ Messaging Beyond the App
Vibes, a leading mobile engagement platform for enterprises, has just unveiled Vibes Push — an updated push notification solution that…
Clear Channel Outdoor Launches its First Street-Level Digital Ad Network
Clear Channel Outdoor has launched two new digital media networks, totaling 100 dynamic IP addressable HD screens in the highly-sought…
OpenX Announces GDPR Publisher Compliance Ahead of Schedule
OpenX, a leading global independent advertising technology provider, confirmed to MMW head of the weekend that it is one of…