What Can $50 Buy? Take The MMW Survey To Find Out!
There’s a lot of things $50 can buy: A day’s worth of vacation Down Under, if you follow the travel…
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MMW: Offering Prizes You Can Use
Remember when Guba, the video-sharing site, had that big campaign in 2006, in which it offered people 25 cents for each…
And The First $50 Goes To…
It’s been a week and we have our first winner! Lynda B. of The Healthcare Information and Management Systems Society…
Ashley Furniture Sees Huge Boost In Revenue From SMS
In a tough economy, companies are in need of alternative advertising methods to keep customers coming in, and to maintain…
Full-Web Mobile Experience From SkyFire
Since the iPhone has revolutionized the thought of a full-web experience on mobile devices, other companies and software makers have…
Publicis & Yahoo Team For Cross-Carrier Marketing
A difficult aspect of launching successful mobile campaigns is the fact that it’s hard to build a campaign that works…
Telus’ Anti-Spam Gesture: Ingenious Move Or PR Ploy?
Canadian texters got up-in-thumbs recently when telecom company Telus Corp. unveiled new pricing that would start charging people without data…
Collect Call on Your Mobile Will You Accept the Charges?
Sometimes it seems the more things change, the more they stay the same. Despite the plethora of unlimited long distance…
Morgan Stanley, Uber-Optimism, And iPhones
So Morgan Stanley recently raised expectations on Apple share prices based on the most optimistic iPhone forecast I think I’ve…
Broadcaster Media Uses SMS To Drive Mobile Site Traffic
The term “mobile marketing” encompasses lots of different technologies and media/message types: SMS. Mobile Internet. Mobile email. And so on….