Riding the Waves of Change: Staying Relevant in a Marketing Career
In the dynamic realm of marketing, change is not merely inevitable; it’s the only constant. The digital age has ushered…
Mobile Advertising
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The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major…
New Native Video Report Sheds Eye Opening Insight
This week, ADYOULIKE — a leading global in-feed native advertising platform — announced the inaugural State of Native Video Report,…
Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about Playable Ads
The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users…
InMobi, GeoEdge to Regulate Ad Quality Standards and Improve User Experience
InMobi, a global independent mobile advertising platform, recently confirmed a partnership with GeoEdge, a leading provider of ad security and…
Blockchain Can Fix Ad Tech: Here is How it Can Address Fraud
The following is a guest contributed post by Rebecca Lerner, Executive Vice President at MAD Network The advertising technology industry…
First Look: Urban Airship Expands its Platform to Revolutionize In-App Engagement
Ahead of the weekend, MMW learned that Urban Airship has big plans in the works. Fast-following the announcement of AI…
Mobile Ads for the On-Demand Era– At Scale?
The following is a guest contributed post by AdColony‘s VP of product marketing, Andrew Dubatowka. Advertising has always gotten a…
Time for Marketers to Conduct an Annual Review of Their Strategies and Tactics
The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time…
Report: Are Marketers in for a Year of Facebook and Predictive Analytics? You Bet!
The following is a guest contributed post by Seamas Egan, Director of Marketing and Sales at Campaigner. It’s officially time…