Oath President of Advertising Shares 2018 Predictions
The following is a guest contributed post from Tim Mahlman – President of Advertising and Publisher Strategy, Oath. It’s time…
Mobile Advertising
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Exclusive First Look: AerServ Launches Private Marketplace Tools for Mobile Publishers
MMW can exclusively report that AerServ, the leading inventory and audience management technology for mobile publishers and advertisers, is rolling…
Amazon Announces Second Annual Digital Day
The second annual Digital Day will take place on Friday, December 29, Amazon announced this week. The event, we’re told,…
Mobile Advertisers Should Think Twice Before Overspending for ‘Premium’ Inventory
The following is a guest contributed post by Jeff Marshall, CEO of CrossInstall At one point, premium digital inventory was…
Juniper Predicts Digital Advertising Spend Will Reach $420B
A new report from Juniper Research has found that digital advertising spend will grow by 18% CAGR (Compound Annual Growth…
Vpon Touts Enhancement on Mobile Advertising Platform
MMW learned today that Asia’s leading big data ad technology company, Vpon Big Data Group, is launching its collaboration with…
OPINION: The Future of Influencer Marketing with AI: No Bots and Better Data
The following is a guest contributed post from Alexander Boykov, CEO and Founder, Buzzweb. For the past two years, the…
Smaato: The Great ‘Shift to Video’ In Full Swing for Publishers and Apps
Smaato, a leading global real-time advertising platform for mobile publishers and app developers, has released its Q2 2017 Global Trends…
Three Key Ways to Get Creative with Mobile Advertising
The following is a guest contributed post from Taylor Malanik, an Account Manager for GlassView. We’re all subjected to a…
A Whole New Ballgame in Supermarket Advertising and Promotions
Aptaris, an enterprise marketing and promotions management company, and dunnhumby, a leading customer science company, recently shared with MMW it’s…