Agency Behind Sonos iAd Contradicts Negative Press Surrounding Apple’s Involvement
In a company blog post today, the agency behind the impressive Sonos iAd debunked the notion that Apple’s involvement in…
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Deep Focus CEO Ian Schafer Set To Deliver Opening Keynote At LBM Summit
More details are emerging regarding the Location-Based Marketing Summit taking place later this month in NYC. It was announced today…
Two-Sided Story: New Report Says iAd Off To A Rocky Start, Cites Apple’s “Tight Control”
I guess it’s true there’s two sides to every story. On the heels of advertisers coming out in praise of…
Apple’s Proprietary Methods Hindering iAd Launch, Campaigns Not Launching On July 1st
With Apple’s July 1st launch of iAds a few days away, it’s being reported that many brands set to launch…
MMA Launches Initiative To Make Mobile Marketing Easy For Brands, Agencies
The Mobile Marketing Association (MMA) today announced its launched an initiative to minimize the cost, risk and time to market…
Study: 82% Of Brands Plan To Boost Mobile Budgets Over Next 12 Months
According to a new study by MediaPost’s Center For Media Research and digital research firm InsightExpress, 82% of brands, agencies…
Greystripe CEO: “Open or Not, Apple’s Flash Ban Creates Huge Issues For Advertisers”
On the heels of Steve Jobs publishing his harsh criticism of Adobe and its Flash technology in general this morning,…
Apple’s iAd Team Visiting Agencies, Ramping Up For A Takeover
Apple’s iAd team is beginning to make the rounds to prominent agencies around the US to discuss details about its…
Bluetooth Proximity Marketing Does Work, Here’s Three Successful Case Studies
When it comes to proximity marketing, there’s those that understand its benefits and risks, and those that simply feel it’s…
Development And Overall Use Of Mobile Apps To Skyrocket In 2010
Mobile apps are big business these days. Even though 2009 ushered in a wave of excitement and a rush of…