Understanding Social Media Best Practices for Publicly Held Companies
Late last month, in a publicly stated effort to assist investor relations officers in their use of social media as…
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Microsoft Close to Naming New CEO
Sources close to Microsoft reveal that the company is nearing a decision on the individual who will succeed Steve Ballmer…
Trader Joe's Knows Mobile Marketing
Trader Joe’s, the hugely popular chain of specialty grocery stores that number more than 400 across 30 U.S. states, is…
New Leadership for Millennial Media
Paul Palmieri, the CEO of Millennial Media, has confirmed that he is stepping down from the helm of the mobile…
Smartphone Sales Driving Impressive Earnings for Verizon
Executives at the nation’s largest mobile operator are likely smiling big today. Verizon on Tuesday reported earnings for the fourth…
In Which Emerging Mobile Market is SMS Usage in Decline?
While mobile communications have never been more popular or pervasive, consumers are quickly turning away from traditional SMS and finding…
MMA Board Members Have High Hopes for Mobile Marketing This Year
The UK board of the Mobile Marketing Association has high hopes for mobile marketing in 2014. Recently, members of the…
IDC Projects Big Gains in China Enterprise Mobility
IDC’s newest report projects that China enterprise mobility will make terrific gains throughout 2014. According to IDC’s China Enterprise Mobility…
YouTube Giving Marketers Another Tool to Control Their Brand's Image
YouTube is making great strides on its revamped commenting system, the newest feature of which was formally rolled out yesterday….
T-Mobile Shakes Up The Wireless Industry at CES 2014
On Wednesday, T-Mobile finally spilled the beans on its previously revealed but not explained Un-Carrier 4.0 initiative. As it turns…