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First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment

EmmaM4 mins

The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to…

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New Appthority Report Finds Tens of Thousands of Ad-Supported Apps Are Collecting Excessive Data

michael5 mins

Media Release: Appthority, the global leader in enterprise mobile threat protection, today released a new report that analyzed iOS apps…

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  • Platforms

Augmented Reality is Here to Stay: Key Considerations for Marketers

EmmaM6 mins

Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for…

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  • Platforms

Privacy Tools Used By Growing Percentage of the Global Online Population

EmmaM5 mins

Afraid that Facebook knows everything about you? It probably does. And there’s good reason to believe you’re being monitored by…

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  • Announcements
  • Mobile Advertising
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Blockchain Can Fix Ad Tech: Here is How it Can Address Fraud

michael8 mins

The following is a guest contributed post by Rebecca Lerner, Executive Vice President at MAD Network The advertising technology industry…

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New Research Points to the Power of Predictive Analytics

michael3 mins

Mobileum, a leader in roaming and traveler data analytics, has announced new research aimed at telecom service providers looking to…

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  • SMS / Text

SMS Messaging Innovator Integrates with Microsoft Dynamics 365 for Marketing

ChristaH3 mins

On Tuesday, TeleSign announced it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s…

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  • Mobile Advertising
  • News

AdPlugg Announces AMP Integration

michael3 mins

This week, AdPlugg announced a new integration with Accelerated Mobile Pages (AMP). The new integration allows publishers to serve ads…

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  • Announcements
  • Mobile Advertising
  • News

First Look: Tapjoy Launches the Interplay Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment

michael4 mins

On Tuesday, Tapjoy announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping…

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Syniverse Appoints William Hurley as Chief Marketing Officer

EmmaM2 mins

Syniverse announced this week it has appointed William Hurley as its Chief Marketing Officer to lead the company’s product and…

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Editor's Pick

  • Gamelight    redefines    Mobile    Game    User   Acquisition    with    Advanced   AI Targeting.
  • Gamelight: The #1 Rewarded Source in the Latest AppsFlyer Performance Index Across All Genres and Geographies
  • Responsible Borrowing: Breaking the Payday Loan Cycle
  • Leveraging Digital Intelligence for Effective Mobile Marketing Strategies
  • The Role of Digital Marketing in Scaling Your Amazon FBA Business
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