First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK
This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK),…
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First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment
The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to…
CAKE by Accelerize Sponsors IAB Performance Marketing Trends Seminar
Accelerize and its digital marketing software division CAKE announced this week that the company will be sponsoring an Internet Advertising…
Trustworthy Accountability Group Hires Former IAB UK Executive
MMW learned ahead of the weekend that The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity…
Transparency at IAB Annual Leadership Meeting: Three Ways the Ad Industry is Improving
The following is a guest contributed post by Tim Mahlman, President, Head of Advertiser and Publisher Strategy, Oath At IAB’s…
IAB Research Identifies Opportunities for Brands to Engage with Consumers Throughout the Day
The Interactive Advertising Bureau (IAB) today released research that shows how consumers are creating their own “personal prime times”—points of…
IAB Honors Digital Advertising Leaders
This week, the Interactive Advertising Bureau awarded recipients of the 2018 Sales & Service Excellence Awards during the opening ceremony…
IAB Releases 2018 Digital Content NewFronts Calendar
Ahead of the weekend, the Interactive Advertising Bureau (IAB) released the preliminary schedule for the 2018 Digital Content NewFronts, showcasing…
IAB Tech Lab Launches New International Digital Measurement Compliance Program
MMW learned Thursday that The IAB Technology Laboratory has now officially launched the new IAB Tech Lab Measurement Compliance program,…
eZanga Joins IAB and Earns Approval for TAG Registry
Full-service digital marketing firm eZanga has joined the Internet Advertising Bureau (IAB) as a general member and been approved by…