Video is Hot and Getting Hotter for Mobile Advertising
Not only are video ads hot in the United States, they’re extremely effective across the pond, too. According to a…
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Top Marketers and Strategists Talk Mobile Focused Strategies
MMW learned this week that IAB (Interactive Advertising Bureau) and dmexco are joining forces for the second year in a…
First Look: IAB Issues New Report on App Marketing
IAB is out with a fascinating new report on app marketing and MMW has your first look. App marketing is…
IAB Announces 2017 Sales & Service Excellence Awards Winners
PRESS RELEASE: IAB (Interactive Advertising Bureau) announced the winners of the 2017 IAB Sales & Service Excellence Awards during an…
IAB Touts Power of Mobile & Desktop Ads in Cross-Media Campaign Effectiveness
Ahead of the weekend, IAB (Interactive Advertising Bureau) released the “IAB Cross-Media Ad Effectiveness Study.” It’s research proves that media…
Ad Spend on the Upward Move Again
U.S. advertisers invested $17.6 billion in digital advertising in the third quarter of 2016, according to the latest IAB Internet…
MMA Joins Industry Forces in Proposing Updates to Ad Measurement Guidelines
IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association), with the expert technical support…
Mobile Helps Lift Digital Ad Revenues to Record Heights
Late last week, the Interactive Advertising Bureau (IAB) published its 2016 half-year (HY) report, and the findings point to sustained…
IAB Outs 2016 MIXX Awards Shortlist
The Interactive Advertising Bureau has just revealed the shortlist for the 12th annual IAB MIXX Awards “exemplifying what works today…
IAB Podcast Upfront Nearly Doubles in Size, Organization Says
Ahead of the weekend, the Interactive Advertising Bureau announced that AdLarge, Authentic (formerly Podtrac), CBS RADIO’s Play.it, ESPN, HowStuffWorks, Midroll,…