Op-Ed: 6 Tips to Succeed in SMS Marketing
The following is a guest contributed post from Matthew Winters, CEO at Veoo. SMS message marketing has become an increasingly…
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RCS Messaging: What Do We Do With It?
The following is a guest contributed post from Steve Murphy, CIO of 3Cinteractive. It’s definitely no secret that the word…
Why SMS Marketing Makes Sense for Both Large and Small Businesses
The following is a guest contributed post from Matthew Winters, CEO of Veoo. Of all of the promotional tools available…
Report: Consumers Over Prefer SMS to Email and Voice for Business Interaction
For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable…
SMS Will Reign King in 2017
The following is an exclusive guest contributed post from Tim Fujita-Yuhas, Director of Product Management and New Product Strategy, OpenMarket….
eRetailers: Text Consumers or Risk Irrelevancy in 2017
Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers….
OPINION: Person-to-Person Messaging is the Future of Mobile Communication
The following is a guest contributed post from Roddy Lindsay, CEO and co-founder of Hustle. In the 2016 election cycle,…
SMS Spam Still a Problem
According to an eye-opening new report from eMarketer, SMS spam is still a problem causing headaches and annoyances for consumers…
Study: Texting is the Most Preferred Channel for Two-Way Business-to- Millennial Communications
Ahead of the weekend, MMW was briefed by the team at OpenMarket, a leader in enterprise mobile engagement, about the…
SMS Works for Retailers: Many Cite Improved Customer Service Benefits
Maybe retailers ought to give SMS (text messaging) a closer look. Only 29 percent of U.S. retail firms are actively…